OUR CREATIVE PROCESS
A QUESTION OF STYLE
One of the most fascinating part in the fashion industry is the capacity to translate an idea in an object of desire.
This is the aspect on which most people focus their attention, often leaving out everything behind the realization of that beautiful thought.
CREATIVITY AS A COMMUNICATION PROCESS
Study, research and curiosity are the basis for a successful creative paradigm.
In MACRO those features are the guidelines of the people who represents the creative soul of the company.
Our Style Department enthusiastically approaches the challenges given us everyday by our customers, giving shape to their ideas. A team of experts and professionals in design, materials research and assembling focus on the right balance between creativity and method to apply the best procedure in the samples production, always in accordance with brands guidelines:
Examination of first sketches
CAD project and pattern design
Manual execution of bonded leather/microfiber sample
Check and further implementation of bonded leather/microfiber sample with the brand’s stylists
Final realization of bonded leather/microfiber sample
Materials analysis, choice and consumption calculation
Prototype realization
